Imogen joined the Città team in 2003 as the first in-house designer for the brand. The design team has since grown to include four full time and two part time designers.
With a Masters in Fine Arts, majoring in Print, Imogen has lived and worked as an artist in both the UK and New York. Imogen's work as a print maker was exhibited both in New Zealand and overseas. As Head of Textile Design for Città Imogen oversees all aspects of the design process and is directly responsible for developing and researching the seasonal themes, colour palettes as well as producing textile and product designs.
Imogen makes an important contribution to the Città brand and our seasonal collections with her in-depth research into the themes which is then translated into original product and textile designs.
"Developing ideas with knowledge behind you creates design with meaning and integrity - it gives you a story to tell."
David Moreland joined the Città team in August 2014 as a contributing furniture and product designet and now heads up the Furniture and 3D Design team.
Since gaining a degree in 3-D Design at Unitec, David has developed his career primarily in furniture design and production. He worked for David Trubridge, manufacturing steam bent timber furniture and spent 8 years as a designer and head of production at Simon James Design.
At Città, David is excited about the future scope and possibilities for the brand, which is a growth process he enjoys being a part of.
"The scale of the production is amazing, which opens up all sorts of opportunities. This makes the scope of a project so much wider and the possibilities far more open."
Carina Ferguson has been an integral part of the Città team since 2006. Carina graduated from the University of Auckland with a Bachelor of Visual Arts and travelled extensively before joining the Città team. Carina's role at Città is in product and textile design, working closely with the head designer and the buying team to create the winter and summer seasonal collections.
The process of taking an idea or pattern to a developed drawing and then integrating it with product design is what keeps Carina inspired in her work.
"It's so satisfying seeing an illustration in your diary become a physical item!"
Amy Tonkin joined the Città team in February 2011 as a product and textile designer.
Amy's design background is primarily in fashion, having spent 14 years working for New Zealand fashion labels Susan Scarf (previously named Silkroad) and Zambesi. Amy has a Diploma in Graphic Design and worked as a graphic designer before joining our design team. At Città Amy is involved with product and textile design across the collection. She greatly enjoys being able to combine her skills and experience in fashion and accessories design with her technical skills in graphic design. Amy is passionate about the process of creating cohesive collections.
"There's always a phase in the middle where things seem a bit scary and you can't quite feel the collection as an entity yet - it's still floating in your mind. Then slowly but surely things start to come together and take form, and suddenly you see the collection before you and it's really exciting (and relieving!)."
Holly joined the Città team in 2013 as a Product & Textile Designer.
After studying Fashion Design at Instituto per l'Arte e Restauro in Florence, Italy Holly began her design career with Costume National. Since then she has broadened her design skills and experience across graphic, product and textile design and brand development. Before joining Città Holly co-founded Curtis & Clarke, where she designed a broad range of New Zealand made interior objects and textiles for their Ponsonby boutique.
Research is an important part of the design process for Holly, from historical design references, to children's library books and contemporary exhibitions and blogs. Creativity comes from people and places around her.
"I enjoy seeing the collection come together, everyone approaches it from a different perspective and that diversity and collaboration with other designers can be a lot of fun."
Nikolai joined the Città Furniture and 3D Design team in 2016. Starting out in the engineering industry Nikolai later returned to study and completed a Bachelor of Product Design at AUT in Auckland. Following this he co-developed the Trestle Union brand specialising in low cost furniture with high design aesthetic and spent two years in a product design role at New Zealand manufacturing firm Sistema.
At Città Nikolai is involved with the design and development of all furniture, lighting and interior objects.
“I really enjoy the conceptualisation phase of the design process, whether it’s modeling in CAD, prototyping 1:1 in cardboard or 3D printing scale models. It’s exciting to see those initial ideas turn into tangible solutions.”
Sophie joined Città in 2015 working as a retail assistant in Wellington and later Hamilton. After graduating with a Bachelor of Design, majoring in Textile Design, Sophie set off to explore Europe and Northern Africa. Immersed in the cultures and engaging with the locals, Sophie broadened her creative perspective further and returned to New Zealand to take up the Junior Textile & Product Design role with Città.
The skills and experience gained working in the Città retail network is extremely valuable in Sophie’s current role, she is able to draw on the first-hand experience with our customers when designing for each collection.
“Seeing the collection come together as a whole is always exciting. Each designer takes inspiration from the moodboard in such different ways. Our design aesthetics are quite varied, so bringing everyone’s ideas together to make a cohesive collection is both challenging and rewarding.”