Federica is the interior stylist and visual merchandiser for Città Newmarket and joined the team in December 2016. Born in Italy, Federica aspired to work in interior styling from a young age. “My love for interior design started when I was a little girl, I spent hours creating my Barbie’s house. The fun for me wasn't playing with the finished set but more so the actual matching of textiles, placing the furniture just so, choosing colours and setting up the interiors.”
Fede went on to train as an interior and product designer in Rome. Her working career began at Ikea, Italy as part of the communication and interior design team before she moved to New Zealand to seek new experiences.
Her interest in interiors goes beyond the aesthetic, “I’ve always been fascinated by the emotions that people seek and experience in their living spaces and how this says so much about individual personality and style.” With Italian origins to the name Città – meaning ‘City’ in Italian, Fede feels a strong connection to the brand and aesthetic: “When I saw Città for the first time, I immediately felt the environment was close to my own concept of interior design. I love to work for a company with beautiful pieces that I am truly passionate about.”
Federica enjoys helping customers discover their individual style personality, “I love to inspire others but I also strongly believe that everyone has to find their own style and balance. I enjoy the everyday creative challenge of discretely discovering my customers taste and being able to suggest choices that really satisfy them.”
Deb has been an Interior Stylist at our Hamilton since it opened 3 years ago. Before starting at Città, Deb completed a Diploma in Interior Design and has an extensive background in interiors including being a Home Staging Manager and a self-employed Interior Designer. What brought her to Città was the love she had for the brand, Deb enjoys “being part of a NZ owned design company that has a loyal and respected following in NZ.”
There are many aspects of Deb’s job that interest her, all surrounding assisting clients on a daily basis – no two days are the same. “Not everyone is capable of visualising end results, and the challenge of introducing products, colours and textures that a client may never have considered is extremely satisfying. I particularly enjoy the on-going relationships built with customers who return regularly for advice or guidance in selecting furniture or soft furnishings for their homes.”
Deb’s interior style in her own home is “minimal, relaxed and forever evolving… I have a real passion for bed linen and soft furnishings, needless to say I have an abundance of cushions and coordinates that are regularly used to create different looks in my home.” She believes that cushions can transform a space by adding texture, colour and interest, “they are a stylist’s best friend and provide an affordable option to instantly update a room from season to season.”
Nikki joined the College Street store back in 2014 and has over 20 years of retail and management experience, overseeing merchandising and buying through to marketing. Alongside Nikki’s expansive experience in the industry, she has also completed a Bachelor of Spatial Design in 2010, which has only further developed her interior design skills.
Nikki’s own personal style encompasses everything Mediterranean, “I own a 1930’s Spanish Mission home with large arched windows, concrete walls and a flat roof… This architectual style influences the interior aesthetics that I have adopted. Keeping the base colour palette neutral and light enables me to inject colour in soft furnishings, rugs, artwork etc.”
With a love for artwork, Nikki’s most treasured piece of furniture in her home is a Simon Kaan piece from his Waka series which was gifted to her by her husband, and reminds her of everything about being a kiwi. Nikki has also fallen in love with the new resort linen bedspread due to its “textural softness and luxuriousness”. She also admires the new range of hand-painted cards.
Tanya has been been a part of the College Street team since 2015, where she enjoys making everything look pretty, aka Visual Merchandising! Tanya’s background is a balance of retail, Interior Design and children, “For the last few years I've been dipping into each of these. I have two teenage boys and a 6-year-old daughter, so in between having babies I have enjoyed balancing design work and family needs with some retail thrown in for good measure.”
It’s Città’s fresh seasonal aesthetic which keeps Tanya’s role so interesting, “I've always loved the way Citta tells a story through their collections with a city or destination as the focal point. This makes for an interesting and ever evolving aesthetic which keeps things fresh… I love creating a platform from which I can inspire people to think differently about combinations, or to see the possibilities that can lift a space from ordinary to something amazing. The biggest thrill I get is when someone loves an entire story I've put together on a bed or a sofa and buys the lot!”
Tanya’s interior style at home is an eclectic mix of styles to keep it playful, “I love texture, muted tones and interesting pieces in a home.” This love for texture helps make the question of her favourite Città piece easy, “I am a big fan of linen and texture so for me it would have to be the beautiful linen cushions and throws.” Tanya’s most treasured piece of furniture in her home is her chestnut dining table, “My mum had an enormous Chestnut tree in her garden that she had felled and milled and our beautiful big table is a result of that. It is also where we have enjoyed many wonderful meals and memories with our family and friends.”