Federica is the interior stylist and visual merchandiser for Città Newmarket and joined the team in December 2016. Born in Italy, Federica aspired to work in interior styling from a young age. “My love for interior design started when I was a little girl, I spent hours creating my Barbie’s house. The fun for me wasn't playing with the finished set but more so the actual matching of textiles, placing the furniture just so, choosing colours and setting up the interiors.”
Fede went on to train as an interior and product designer in Rome. Her working career began at Ikea, Italy as part of the communication and interior design team before she moved to New Zealand to seek new experiences.
Her interest in interiors goes beyond the aesthetic, “I’ve always been fascinated by the emotions that people seek and experience in their living spaces and how this says so much about individual personality and style.” With Italian origins to the name Città – meaning ‘City’ in Italian, Fede feels a strong connection to the brand and aesthetic: “When I saw Città for the first time, I immediately felt the environment was close to my own concept of interior design. I love to work for a company with beautiful pieces that I am truly passionate about.”
Federica enjoys helping customers discover their individual style personality, “I love to inspire others but I also strongly believe that everyone has to find their own style and balance. I enjoy the everyday creative challenge of discretely discovering my customers taste and being able to suggest choices that really satisfy them.”
Jarrod is the Visual Merchandiser and Stylist at Città Bloc in Mt. Eden and joined the team earlier this year. Jarrod studied Design Innovation at Victoria University in Wellington, completing his Undergraduate and Postrgraduate Degrees where he explored many areas of design including Graphic, Industrial and Social Design. Jarrod enjoys creating new displays to inspire customers, “The fact that I get to create new settings and displays every day is great, and the interaction and interest customers have around these displays sees my hard work pay off.”
His personal style is pared back, with a rustic charm, “I enjoy earthy tones, mixed with a few vibrant contrasting colours. I also have a taste for industrial, rustic looking furniture which I think looks great with earthy tones… I found a very rustic old painter’s ladder in a second-hand store a few months ago. I love the character that it gives my bedroom and it’s a great home for a few ornaments I have collected over the last few years.” With the latest Città collection out recently, he has become a fan of the Miti Cushion Cover, “it pairs extremely well with the Basket Woven Cushion Cover and works really well on a bed or sofa. I love the contrast between the navy blue and stark white stripes.”
Tracey joined the team earlier this year as a Visual Merchandiser at Città Northwest. With over 15 years’ experience in the homeware industry, including overseeing the visual merchandising for 30 stores in Melbourne, Tracey has a vast background in styling and retail. Originally from Melboune, Tracey has a Diploma in Visual Arts from TAFE and has lived in New Zealand for nearly 10 years.
Tracey has a well-trained eye for detail and composition, and believes in the power of beautiful interiors to transform daily life. “I enjoy creating polished spaces that are functional, friendly, beautiful with an eclectic twist. I get inspiration and ideas from travels, art work, the environment.” When it comes to developing a look for a customer Tracey enjoys diversity and fresh challenges, “I can adapt to any style and taste, I feel it helps you learn and grow with more ideas.”
Grace joined the Takapuna store team in July as the assistant manager and also manages the visual merchandising and styling consultation service for the store. With a diploma in interior design and a background in home staging, Grace relishes the opportunity to help customers transform their homes. “I love the challenge and creativity that goes into transforming a space, the possibilities are endless and exciting; especially when working with beautiful product.”
Her love of interior design began as a child, “From a very young age, I would read piles of my parents’ interior magazines, cutting out pictures and piecing together my dream home into a scrap book.” Today Grace describes her home as “rather minimalistic with a tribal vibe”, “I'm a big plant lover, I believe they add energy and life to any room.” The hero piece in her home is a precious abstract painting her father painted for her 30th birthday, “Each time I look at it I notice something different through the layers and dimensions – it’s become a real point of interest in our living room"
Her favourite items from the Città collection are the Talo and Finch ceramics, “I love the idea of having ceramics on display, I think the Talo and Finch are simply too nice to be tucked away in a drawer.”
Vicky joined the Città team as a Visual Mechandiser in October 2016 whilst studying for her Bachelor of Spatial Design. A Città ‘superfan’, Vicky jumped at the chance to join the team at our Botany store and we’re lucky to have her!
Vicky enjoys exploring different types of interior style and sharing these ideas with her customers. She describes her personal style as rustic, modern and classic, “My favourite product this season is the new Sove Stripe Linen Duvet. I have always been a fan of our linen range, but the striped linen has really caught my eye this season. The design remains clean, yet the subtle stripe details enhance the simplicity of the duvet – making it a beautiful backdrop.”
Deb has been an Interior Stylist at our Hamilton since it opened 3 years ago. Before starting at Città, Deb completed a Diploma in Interior Design and has an extensive background in interiors including being a Home Staging Manager and a self-employed Interior Designer. What brought her to Città was the love she had for the brand, Deb enjoys “being part of a NZ owned design company that has a loyal and respected following in NZ.”
There are many aspects of Deb’s job that interest her, all surrounding assisting clients on a daily basis – no two days are the same. “Not everyone is capable of visualising end results, and the challenge of introducing products, colours and textures that a client may never have considered is extremely satisfying. I particularly enjoy the on-going relationships built with customers who return regularly for advice or guidance in selecting furniture or soft furnishings for their homes.”
Deb’s interior style in her own home is “minimal, relaxed and forever evolving… I have a real passion for bed linen and soft furnishings, needless to say I have an abundance of cushions and coordinates that are regularly used to create different looks in my home.” She believes that cushions can transform a space by adding texture, colour and interest, “they are a stylist’s best friend and provide an affordable option to instantly update a room from season to season.”
Nikki joined the College Street store back in 2014 and has over 20 years of retail and management experience, overseeing merchandising and buying through to marketing. Alongside Nikki’s expansive experience in the industry, she has also completed a Bachelor of Spatial Design in 2010, which has only further developed her interior design skills.
Nikki’s own personal style encompasses everything Mediterranean, “I own a 1930’s Spanish Mission home with large arched windows, concrete walls and a flat roof… This architectual style influences the interior aesthetics that I have adopted. Keeping the base colour palette neutral and light enables me to inject colour in soft furnishings, rugs, artwork etc.”
With a love for artwork, Nikki’s most treasured piece of furniture in her home is a Simon Kaan piece from his Waka series which was gifted to her by her husband, and reminds her of everything about being a kiwi. Nikki has also fallen in love with the new resort linen bedspread due to its “textural softness and luxuriousness”. She also admires the new range of hand-painted cards.
Tanya has been been a part of the College Street team since 2015, where she enjoys making everything look pretty, aka Visual Merchandising! Tanya’s background is a balance of retail, Interior Design and children, “For the last few years I've been dipping into each of these. I have two teenage boys and a 6-year-old daughter, so in between having babies I have enjoyed balancing design work and family needs with some retail thrown in for good measure.”
It’s Città’s fresh seasonal aesthetic which keeps Tanya’s role so interesting, “I've always loved the way Citta tells a story through their collections with a city or destination as the focal point. This makes for an interesting and ever evolving aesthetic which keeps things fresh… I love creating a platform from which I can inspire people to think differently about combinations, or to see the possibilities that can lift a space from ordinary to something amazing. The biggest thrill I get is when someone loves an entire story I've put together on a bed or a sofa and buys the lot!”
Tanya’s interior style at home is an eclectic mix of styles to keep it playful, “I love texture, muted tones and interesting pieces in a home.” This love for texture helps make the question of her favourite Città piece easy, “I am a big fan of linen and texture so for me it would have to be the beautiful linen cushions and throws.” Tanya’s most treasured piece of furniture in her home is her chestnut dining table, “My mum had an enormous Chestnut tree in her garden that she had felled and milled and our beautiful big table is a result of that. It is also where we have enjoyed many wonderful meals and memories with our family and friends.”
Janine joined the Christchurch team when the store opened in 2014 as the Visual Merchandiser. Her background is predominantly in fashion buying, retail and visual merchandising. Her love of the brand and perfect timing brought her to Città – with returning to work after having her first child. “I love creating beautiful spaces in store to inspire others and it’s so satisfying finding styling solutions for our customers and seeing their spaces transformed.”
Her interior style at home is a glorious mix of contemporary and toddler chaos, “I'm in the process of renovating so will be updating my furniture - luckily I'm working in the right place for inspiration!” Janine also enjoys mixing antique furniture with timeless Città accessories, “My favourite piece of furniture is a second-hand mid-century chaise sofa that I reupholstered with my parents 17 years ago, stylish and sentimental, it sits in my bedroom bay window and loves a good Città cushion!”